We believe that a strong corporate culture inspires passion among employees in what they do. In order to reach a higher level of business performance, new vibrancy has to be injected into our corporate culture. After careful formulation and thorough discussion, the Board approved the Group’s Vision, Mission and Core Values (VMV), the bedrock of our corporate culture, in 2011. With this initiative, we have embarked on building a coherent and bank-wide corporate culture and spirit that will motivate us and move us forward in the 21st century.